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Automobile
HYUNDAI Motor CompanyConcept THREE, Hyundai’s smallest IONIQ, is a compact EV blending efficiency, sportiness, and character. It introduces a new aero hatch typology and next-gen pixel lighting, expressing the ‘Art of Steel’ design language in a soft, approachable way. Inside, a humanized, furnished space combines comfort and clarity through clean shapes and driver-focused ergonomics. Modular personalization and tactile richness enhance usability, while playful details strengthen emotional connection—creating an intuitive, joyful experience that reflects the next generation of EV mobility.
Client / Manufacturer
Design

HYUNDAI Motor Company
Seoul, KR
HYUNDAI Motor Company
Seoul, KRHyundai Genesis Global DesignDate of Launch
2025
Target Regions
Europe
Target Groups
Consumers / Users