CONEY ISLAND
Coffee packaging
Dunkin Korea launched the summer season blend 'Coney Island' with a motif of an American city. 'Coney Island' coffee is inspired by beautiful Coney Island Beach in Brooklyn, New York. French illustrator Alexandre Nart, well-known for his fun, bright and lively colors, collaborated with Dunkin Korea Studio Xtra to create a package design with the concept of a having fun at playground by the sea, where people can enjoy cool and fun in a special summer atmosphere. With illustrating various characters enjoying the summer time at Coney Island Beach, it brings lively and pleasing scene back escaping from the depressed days during the pandemic.
Client / Manufacturer
Design
B-R Korea Co., Ltd
Seoul, KRB-R Korea Co., Ltd
Seoul, KRJeanne Kim(Creative Direction), Sangbae Lee(Design Director), Namyoung Kim(Graphic Design), Suyeon Baek(Graphic Design), Alexandre Nart(Artwork)Date of Launch
2022
Development Time
up to 24 Month
Target Regions
Asia
Target Groups
Consumers / Users