Congjolmi
Congjolmi
2016

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Congjolmi

Snack

Congjolmi is made by transforming Korean traditional rice cake called “Injeolmi” in the form of a snack. The design was developed by reinterpreting Korean traditional window lattice patterns in a modern style under the concept “The most Korean thing is the most global.” It attempts to deliver a modern image by arranging healthy ingredients in a geometric pattern. The rich feel of nutty-flavored soy bean powder is maximized by integrating rough textures into the logo. A clean, healthy image is created by using Turkish blue as background color in order to provide a complementary color effect to the product.

Client / Manufacturer

NEXTURE E-ONE

Seoul, KR
Design

cd's associates

Seoul, KR
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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