CONNECT HYUNDAI FOOD CENTER

Food Court

HYUNDAI Department Store introduced "HYUNDAI Department Store CONNECT," a new commercial and cultural space with a unique positioning between a department store and an outlet, at its Busan location for the first time. The HYUNDAI CONNECT FOOD CENTER is designed to target customers seeking a more casual experience than a department store but more luxurious than an outlet. The goal was to create a distinct brand identity that reflects the needs and preferences of this specific customer segment.

Client / Manufacturer

Hyundai department store

Seoul, KR

Design

LABOTORY

Seoul, KRJung Jin Ho, Kim Chi O, Kim Min A, Eom Yeon Jung, Lee Yong Woon