Content & Container
Corporate Identity
Content & Container e. K.Inspired by the wabi-sabi philosophy of Japan, Content & Container celebrates the beauty of the inconspicuous, of that which lies concealed beneath the everyday surface. The brands Corporate Design as well as the products turn the everyday into an element of style, the blemish into the focus of design. Content and container, inside and outside, are connected playfully by the logo. It characterizes the stationary, brochures, packaging, product-stamps or the website. The perfect imperfect is at the center of the design.