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Continental
Continental
Continental
Continental
2008

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Continental

Brand communication

Continental AG

The visual world created for the "Everyday Heroes" campaign places Continental's customers at the center of its communication strategy. Dramatic images show typical challenges faced by truck, bus and car drivers on the world's streets every day. Black-and-white photography reinforces the documentary feel of the shots. Eye-catching motifs, extreme close-ups and sharp contrasts intensify the emotionally charged stylization of tire users as "Everyday Heroes".

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