![Continuous Cycling](https://ifdalivestorage.blob.core.windows.net/user-uploads/85824/229813/00000000-0000-0000-0000-000000000000/01_everve_continuous_cycling_ci_branding_1.jpeg)
![Continuous Cycling](https://ifdalivestorage.blob.core.windows.net/user-uploads/85824/229813/00000000-0000-0000-0000-000000000000/02_everve_continuous_cycling_ci_branding_2.jpeg)
![Continuous Cycling](https://ifdalivestorage.blob.core.windows.net/user-uploads/85824/229813/00000000-0000-0000-0000-000000000000/01_everve_continuous_cycling_ci_branding_1.jpeg)
![Continuous Cycling](https://ifdalivestorage.blob.core.windows.net/user-uploads/85824/229813/00000000-0000-0000-0000-000000000000/02_everve_continuous_cycling_ci_branding_2.jpeg)
Continuous Cycling
Brand design
everve GbR
The design task was to develop a corporate identity and a new brand name for a manufacturer of cycling apparel. The idea considered the fact that these products help ensure that nothing distracts the rider from cycling. Mental and physical energy are transmitted into a continuous powerful movement. This led to the corporate philosophy “keep your momentum” forming the center of the brand identity. The old French-sounding brand name “Leverve” thus became “everve”. The central design element: the rotating letter “e” brings out the momentum in the logo.
Client / ManufacturerDesign![Grey Germany / KW43 Branddesign](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/1680/00000000-0000-0000-0000-000000000000/logo_1236_pt_logo.jpg)
![wysiwyg*software design (Website)](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/3057/00000000-0000-0000-0000-000000000000/logo_1124_pt_logo.jpg)
everve GbR
Albstadt, DE![Grey Germany / KW43 Branddesign](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/1680/00000000-0000-0000-0000-000000000000/logo_1236_pt_logo.jpg)
Grey Germany / KW43 Branddesign
Düsseldorf, DE![wysiwyg*software design (Website)](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/3057/00000000-0000-0000-0000-000000000000/logo_1124_pt_logo.jpg)
wysiwyg*software design (Website)
Düsseldorf, DEDate of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User