COOLBOX

TV

COOLBOX was designed especially for young migrants to Beijing, Shanghai, Guangzhou, Shenzhen, and China's other megacities. We wanted to integrate the idea of mobility and their first TV, so we designed COOLBOX, a delicate and exquisite product with features that express flexibility and mobility. The appetizing clay color tone is reminiscent of orange soda in summer and makes people feel happy, relieves young people's pressure, and awakens them to a slower-paced style of living.