Copo Americano
New visual identity
Copo Americano is more than a brand: it's a type of glass with a unique design by Nadir, produced since 1947, which is part of the history of national design. To highlight its origin and historical value, we have developed a new visual identity that celebrates the product's primary forms and its iconography in an irreverent and informal manner.
Client / ManufacturerDesign
Nadir
São Paulo, BRFutureBrand São Paulo
São Paulo - SP, BRHelio Carvalho, Arnaldo Bastos, Carolina Curci Lyra, Matheus Calderoni, Alan Munhoz, João Lobo Jeveaux, Andressa TrindadeDate of Launch
2022
Development Time
Confidential
Target Regions
South America
Target Groups
Trade / Industry, Consumers / Users