Coral Tray
Vegetable packaging
Coral Tray eliminates the plastic wrap used in conventional vegetable packaging and offers a sustainable and recyclable packaging solution for 500g packs of produce. The lid of Coral Tray is easily stackable and strikes the perfect balance between product visibility and product protection. Double the number of trays can now be stored in one E2 transport crate compared with plastic-wrapped trays, which also means fewer trucks on the road. Coral Tray has an overwhelming approval rate in independent consumer studies compared with plastic-wrapped solutions. It also helps farmers continue to do business with retailers who have introduced plastic phase-out targets.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User