Corepel
Floor brand design
SWISS KRONO Group Fabian Kölliker
Corepel is the latest product innovation from SWISS KRONO. The designer floor combines the best of two worlds, both waterproof and highly durable. This new quality standard is also clearly noticeable in the brand's communication design. The new branding breaks confidently with all previous industry codes in the flooring sector. In addition to traditional communication media, a hybrid launch concept was developed to make Corepel a unique experience, even during a pandemic.
Client / ManufacturerDesign
SWISS KRONO Group Fabian Kölliker
Lucerne, CHMartin et Karczinski
Zurich, CHDate of Launch
2021
Development Time
13 - 24 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User