Corporate Design Deutsche AIDS-Stiftung
Public health organization
The red ribbon stands for solidarity with HIV-positive and AIDS-infected people worldwide. The ribbon has been newly interpreted in a formal language but remains an important part of the logo of the Deutsche AIDS-Stiftung. The new visual identity relies on full colors, repeating patterns, and memorable typography to present an updated appearance of the Deutsche AIDS-Stiftung. The goal is to attract more attention to the topic of AIDS, which remains a significant health problem worldwide.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America, Specific country/region: topic relevant all over the world
Target Groups
Consumer / User, Public Sector Government, Specific sub-group: HIV-positive and AIDS-infected people worldwide