CP Group Centenary

Alcoholic beverage packaging

This liquor commemorates the 100th anniversary of the founding of CP Group. In China, traditional motifs associated with good fortune have a strong impact on the consumer market. Here we use the color red with illustrations of peony flowers and bats, a sign of luck in China. Green represents the land and nature, with images of the sika deer and persimmons, also lucky symbols. Blue represents manufacturing, with motifs of pine trees and cranes, symbols of strong vitality in China. Gold represents the financial industry, with images of plum blossoms and magpies, the Chinese symbols of festivity.

Client / Manufacturer

Charoen Pokphand Group

Tianjin, CN

Design

Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Shenzhen, CN