Cranes

Customer magazine

The idea: a customer magazine for one of the leading European crane companies: Cranes as a large-sized information platform – online and offline. A magazine for specialists. Comprising up-to-date reports and exciting reportages. It uses response elements and a strong corporate language. All created first hand by experienced crane professionals – sustaining lasting company identification. Encouraging dialog, entertaining, creating confidence, retaining customers. To sum it up: a cross media tool to systematically generate efficiency and value.