Create The Incomparable: BUGATTI's New Identity

Brand Identity & Corporate Design

BUGATTI has the ambition to move out of the category of "hyper-cars" into more holistic luxury experiences. Defining a new design identity for the brand is a big step towards this ambition. BUGATTI’s new corporate identity and corporate design encapsulates the iconic heritage of the brand, giving room to its unique elements, such as the EB logo while at the same time opening the brand for an entire new world of luxury experiences. This bold step enables the brand to once again define a league of its own, staying true to Ettore Bugatti's motto: "If it's comparable, it is no longer BUGATTI."

Client / Manufacturer

Bugatti Automobiles S.A.S.

Molsheim, FR

Design

Interbrand in Central & Eastern Europe

Cologne, DEJens Grefen, Linda Marquardt, Juan Manuel Gallego Barrios, Agustina Bolatti Lattanzi, Max Riedel, Annalisa Savin, Eva Olk, Carolina Coviello