Creating the future of CBA's workplace
Creating the future of CBA's workplace
Creating the future of CBA's workplace
Creating the future of CBA's workplace
Creating the future of CBA's workplace
Creating the future of CBA's workplace
Creating the future of CBA's workplace
Creating the future of CBA's workplace
Creating the future of CBA's workplace
Creating the future of CBA's workplace
Creating the future of CBA's workplace
Creating the future of CBA's workplace
Creating the future of CBA's workplace
Creating the future of CBA's workplace
2023

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Creating the future of CBA's workplace

Experience and Interior Architecture

This project has two main challenges: transforming the experience of those who interact with the brand and understanding how workspaces could be adapted to the new hybrid work context. This project was designed in a very difficult pandemic context, where we didn’t know how the best practices in a workplace would work out. Based on customer feedback, we found a point of balance between the old office and the new hybrid workplace, with a space for every type of work behavior, putting together a great experience for both the remote and onsite employees.

Client / Manufacturer

CBA - Companhia Brasileira de Alumínio

São Paulo, BR

Keller Engenharia

São Paulo, BR
Design
Interbrand

Interbrand

São Paulo, BRJoão Matos da Costa, Anderson Marques, Nicole Nascimento, Marina Forster, Larissa Rocha
Date of Launch
2021
Development Time
up to 12 Month
Target Regions
South America
Target Groups
Consumers / Users, Trade / Industry

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