creating time® – rebranding UMB

Website

The objective was to create a new kind of website unique for the IT industry. A website that impresses visitors, provides ideal support for our brand, and ultimately generates more sales. Today, the site conveys less technical content – instead, it’s meant to evoke emotions. To achieve this, we use large, impressive images, which is atypical for the IT industry. We don’t communicate IT the way our competitors do. Rather we show in an impressive way what is done with IT and how time can be created for our customers. Customer experience is more important than technical implementation.