creating time® – rebranding UMB

Campaign

At UMB, we believe that time is one of the most valuable resources in the world. Time is the raw material for turning good ideas into great projects. By giving our clients more time through smart IT solutions, we help them to continuously strengthen their core competencies and produce exceptional results. To launch our rebranding, we put up posters with questions relating to the subject of time. To pique curiosity, we deliberately refrained from stating who created the posters. Two weeks later, we launched the rebranding of UMB with our creating time campaign. We call it “the art of creating time”.