Creative Collaboration for LDF - 40th Anniversary
Artist and brand creative collaboration
LOTTE DUTY FREE
The creative collaboration with Steven Wilson, a British artist, has been launched with a signature emblem and key visuals to celebrate the 40th anniversary of LOTTE Duty Free, one of the biggest duty-free retailer brands based in Asia Pacific. The project's entire journey toward a holistic brand experience was organized by Ascender Branding, a global design and brand consultancy. The range of key visuals has been used in the whole campaign, including on printed materials and in digital communication channels. The ideas have also been displayed throughout in-store graphics and applied to LOTTE's range of products and merchandise.
Client / ManufacturerDesign
LOTTE DUTY FREE
Seoul, KRDaehong Communications
Seoul, KRAscender Branding Branding & Consulting Agency
Kyeunggido, KRSteven Wilson Studio
London, GBAscender Branding Sydney
Sydney, AUDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry