Cruse Bereavement Support

Bereavement charity rebranding

The brand refresh is for a charity supporting people experiencing bereavement. It was developed to address the issue of greater awareness. The brand is now more accessible, approachable, sympathetic, understanding, and inclusive, encouraging engagement and benefiting a wider group of people. The redesign presents a highly sensitive visual identity and tone of voice, created for people at a time when bereavement support is an increasingly vital social issue. The brand is special because it embodies Cruse’s values—kind, genuine, inclusive—reflecting their ambitions to be "here for everyone experiencing grief."

Client / Manufacturer

Cruse Bereavement Support

Richmond, Surrey, GB

Design

Red Stone

London, GB