CrushPak
Food packaging
CrushPak enables consumers to consume viscous foods in four different ways: without a spoon, with a spoon, as a dispenser and as a packing for spreads. The top of the pack is used as a platform for easy consumption or dispensing of food and concertina walls provide squeezable functionality. It is easy to use with no mess. CrushPak uses 25% less material but is still stronger and it does not need a body label. Reducing material means less waste, power, transport weight and fewer carbon emissions. CrushPak has better brand recall than conventional packs as the unique shape attracts consumer attention and encourages consumers to try it.
