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Air Purifier
Watervation Co., Ltd.
Cue Air Purifier overturns the idea of filtering air. Instead of trapping dust in disposable filters, it follows nature’s principle — washing air with water. Through water circulation, it removes dust and gases, providing freshly washed air each day. What seems like a simple appliance hides a fundamental shift — air that is washed, not stored. With one touch, users experience “washing air” without any filter or maintenance burden. Cue proposes a new culture of purification — technology guided by philosophy. "Stop trapping dust. Start washing air."
Client / ManufacturerDesign
Watervation Co., Ltd.
Seoul, KRWatervation Co., Ltd.
Seoul, KRKelly, Kim Yeohun, Lee Jonguk, Cho Munhyeong, Kwon Minsu, Song HyeonjiDate of Launch
2026
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users, Public Sector / Government