Cumulus Park aims to nurture an environment where organizations can thrive, independently and collectively: a community where people work together, exchanging ideas, sharing skills, and fostering the spirit of innovation. To reflect this goal, Darwin’s ‘diversity breeds’ became the leading principle in the design. Motion design became a driving force in building brand identity. Individual letters are composed of small, dynamic ‘particles’. These elements are constantly on the move—shifting, moving from one letter to the next, reflecting a desire to share and exchange ideas.