Cumulus Park
Visual identity
Cumulus Park aims to nurture an environment where organizations can thrive, independently and collectively: a community where people work together, exchanging ideas, sharing skills, and fostering the spirit of innovation. To reflect this goal, Darwin’s ‘diversity breeds’ became the leading principle in the design. Motion design became a driving force in building brand identity. Individual letters are composed of small, dynamic ‘particles’. These elements are constantly on the move—shifting, moving from one letter to the next, reflecting a desire to share and exchange ideas.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry, Public Sector Government