Cutting
Animation
MUSICUT
The background: Chinese paper cutting is a unique art form and has existed for thousands of years with a long history of national and regional themes. Paper was once a precious commodity in the Han Dynasty. However, there are a few people left that are familiar with the art of paper cutting. The concept: presentation of paper cutting as a traditional art in Chinese culture and its popularity. In this short film, the cutting-magician uses her paper cutting to embellish the whole city. The street was marked with red paper and the buildings were covered by paper. The growing red pattern represents a new vitality of paper cutting art.
Client / ManufacturerDesign