CYPHRLY Digital Pair - Commerce Service

Website, Mobile App

To consider the role of brands in a world where boundaries are disappearing. CYPHRLY Digital Pair is a brand that connects the real world with the digital world, and draws continuous value by adding intangible benefits to tangible products. We have created a 17 year old character that allows us to define the brand’s identity and usability, As well as clear and efficient design assets through the OLLIE persona. For this project, our designers have deeply contemplated the business needs, and how to define design assets for the brand - in order to create a design guide that will not be used and discarded.