CZ Bank / rebranding
CZ Bank / rebranding
CZ Bank / rebranding
CZ Bank / rebranding
CZ Bank / rebranding
CZ Bank / rebranding
CZ Bank / rebranding
CZ Bank / rebranding
CZ Bank / rebranding
CZ Bank / rebranding
CZ Bank / rebranding
CZ Bank / rebranding
CZ Bank / rebranding
CZ Bank / rebranding
2017

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CZ Bank / rebranding

Corporate Identity

CZ Bank aimed to upgrade its brand identity to meet its newly launched brand strategy. A rebranded style – logo, color, typography and other elements – updates the look of the original image of transactional bank, highlighting its holistic, vibrant and agile personality, while recognizing its legacy. The new visual identity introduces an impactful change in brand communications and reframes CZ Bank in a customer-centered banking image. By providing a system with the assets to support its broad reach across markets, results are visible in attracting young people to get engaged and refreshing people’s existing boring image of banks.

Client / Manufacturer

CZ Bank

Hangzhou, CN
Design
MetaThink Consulting

MetaThink Consulting

Shanghai, CN
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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