D&AD Exhibition in Taiwan
Exhibition Identity
National Taiwan University of Science and Technology
Taiwan Tech held the D&AD exhibition as a publicity between the school's design department and the international community, so that the Taiwanese design field and the international design field can use the D&AD exhibition held by Taiwan Tech to let the outside world know more about the design of Taiwan Tech. The color-pencil-like trophy is one of the most recognizable features of the D&AD award, showing that the colors of the trophy represent the class. On the other hand, Taiwan is famous for its fruits. Hence, we linked the two so as to raise curiosity by cutting a color pencil and revealing the fruit inside.
Client / ManufacturerDesign
National Taiwan University of Science and Technology
Taipei, TWKen Tsai Lee Design Lab
Taipei, TWKen Tsai Lee, Hao Wei Tu, Chiao Chang, Po En WangDate of Launch
2021
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Trade / Industry, Public Sector / Government