D&AD Exhibition in Taiwan

Exhibition Identity

Taiwan Tech held the D&AD exhibition as a publicity between the school's design department and the international community, so that the Taiwanese design field and the international design field can use the D&AD exhibition held by Taiwan Tech to let the outside world know more about the design of Taiwan Tech. The color-pencil-like trophy is one of the most recognizable features of the D&AD award, showing that the colors of the trophy represent the class. On the other hand, Taiwan is famous for its fruits. Hence, we linked the two so as to raise curiosity by cutting a color pencil and revealing the fruit inside.