DAHONG

Brand Identity & Product design

DAHONG is a lifestyle care line launched by the Korean clean beauty brand Rataplan. Rataplan, which has been creating skincare products using ingredients sourced from the pristine nature of Korea, has introduced a new product line that seamlessly incorporates Korean culture and traditions into the modern lifestyle of users. DAHONG takes inspiration from the traditional Korean skirt, "DahongChima." We have developed a design system based on the DAHONG color, effectively applying it to all products, which intuitively showcase DAHONG's unique design identity and convey the beauty and traditions of Korea in a modern and sophisticated manner.