Daimler Image Brochure 16
Image brochure
It visualizes the group’s evolution from automotive manufacturer to networked mobility provider, creating a new image and setting a new tone. The story is developed by a text that works with associations, conveying a dynamic image that speaks to the emotions. Language, design and photography are combined in a high-quality print format to create a clear identity. The first step involved identifying the relevant stakeholder-oriented communication themes using the “structural coupling” technique. As the first corporate brochure to feature Daimler’s new corporate design, “Ready to start up” also marks the start of a new communication strategy.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia, Australia/Oceania, Europe, North America
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government, "the entire social sphere in which Daimler is active; all company’s stakeholders"