Daimler Image Brochure 16
Daimler Image Brochure 16
Daimler Image Brochure 16
Daimler Image Brochure 16


Daimler Image Brochure 16

Image brochure

Daimler AG

It visualizes the group’s evolution from automotive manufacturer to networked mobility provider, creating a new image and setting a new tone. The story is developed by a text that works with associations, conveying a dynamic image that speaks to the emotions. Language, design and photography are combined in a high-quality print format to create a clear identity. The first step involved identifying the relevant stakeholder-oriented communication themes using the “structural coupling” technique. As the first corporate brochure to feature Daimler’s new corporate design, “Ready to start up” also marks the start of a new communication strategy.

Date of Launch
Development Time
up to 12 months
Target Regions
Asia, Australia/Oceania, Europe, North America
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government, "the entire social sphere in which Daimler is active; all company’s stakeholders"