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Daimler Truck at IFAT 2022
Daimler Truck at IFAT 2022
Daimler Truck at IFAT 2022
Daimler Truck at IFAT 2022
Daimler Truck at IFAT 2022
Daimler Truck at IFAT 2022
Daimler Truck at IFAT 2022
Daimler Truck at IFAT 2022
Daimler Truck at IFAT 2022
Daimler Truck at IFAT 2022
Daimler Truck at IFAT 2022
Daimler Truck at IFAT 2022
Daimler Truck at IFAT 2022
Daimler Truck at IFAT 2022
2023

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Daimler Truck at IFAT 2022

Trade Fair Booth

Daimler Truck AG

Trucks are impressive exhibits because of their power and performance, but above all because of their sheer size. At the IFAT Munich 2022, the stand design therefore needed to offer a suitably dimensioned environment for the vehicles to unfold their striking effect. On 600 square metres an appearance for Daimler Truck AG was evised which used large-scale typography, a high-contrast colour scheme (orange for municipal and blue for electric vehicles) as well as clear structures to make the peculiarities of the commercial vehicles visible from a distance.

Client / Manufacturer
Daimler Truck AG

Daimler Truck AG

Berlin, DE
Design

einsagentur Schäuble GmbH

Karlsruhe, DE

Waidmann / Post GmbH

Braunschweig, DE
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Trade / Industry, Public Sector / Government

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