Daimler Truck at IFAT 2022

Trade Fair Booth

Trucks are impressive exhibits because of their power and performance, but above all because of their sheer size. At the IFAT Munich 2022, the stand design therefore needed to offer a suitably dimensioned environment for the vehicles to unfold their striking effect. On 600 square metres an appearance for Daimler Truck AG was evised which used large-scale typography, a high-contrast colour scheme (orange for municipal and blue for electric vehicles) as well as clear structures to make the peculiarities of the commercial vehicles visible from a distance.

Client / Manufacturer

Daimler Truck AG

Berlin, DE

Design

einsagentur Schäuble GmbH

Karlsruhe, DE

Waidmann / Post GmbH

Braunschweig, DE