Danish Crown – The voice of a challenger
Danish Crown – The voice of a challenger
Danish Crown – The voice of a challenger
Danish Crown – The voice of a challenger
Danish Crown – The voice of a challenger
Danish Crown – The voice of a challenger
Danish Crown – The voice of a challenger
Danish Crown – The voice of a challenger
Danish Crown – The voice of a challenger
Danish Crown – The voice of a challenger
Danish Crown – The voice of a challenger
Danish Crown – The voice of a challenger
2021

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Danish Crown – The voice of a challenger

Typography

The voice of a challenger: The typeface reflects Danish Crown's craftsmanship and their attention to detail. It takes on the role of a challenger and pushes towards new standards and a new future. It is a typeface that gathers all of Danish Crown - while securing instant brand recognition in all messages written. Even with its loud voice, it is fun, inviting and open to dialogue.

Client / Manufacturer

Danish Crown

Randers, DK
Designer

Kontrapunkt

Copenhagen, DK
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User, Trade / Industry, Public Sector Government, Other target groups: Retail

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