Danish Crown – Towards a more sustainable future

Rebrand / corporate identity

Danish Crown found themselves at a crossroad—they could continue to produce meat the same old way or do it more responsibly by taking a sustainable approach. Their new positioning, core narrative, and identity as market-leader at the forefront of sustainability also lead to a change in consumer perception of the brand. What is special about this brand transformation is our holistic approach to the project, from the visual identity, UX design, corporate website to corporate report, etc.