Danke Easter 2022

Easter egg packaging

Danke is the only brand in big retails in Brazil that knows exactly who planted each cacao bean used in their product. Danke's Easter packaging honours the brand's farmers partners portraying them as rabbits and bunnys in cocoa fields. We developed the concept: "From our family to yours". It's unique because it solely focus on the brands story, it was the only packaging on the shelves without any chocolate image. Custom vintage style illustrations combined with golden foil and pastel colors, tells the brand's story and values, reflects it's retro elegant beauty, craft and care necessary to produce premium bean to bar chocolate.