DAS 107 by Kasina
DAS 107 by Kasina
DAS 107 by Kasina
DAS 107 by Kasina
DAS 107 by Kasina
DAS 107 by Kasina
DAS 107 by Kasina
DAS 107 by Kasina
DAS 107 by Kasina
DAS 107 by Kasina
DAS 107 by Kasina
DAS 107 by Kasina
DAS 107 by Kasina
DAS 107 by Kasina
2017

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DAS 107 by Kasina

Concept store

adidas Korea Ltd.

Located in Seoul, DAS 107 by Kasina is an iconic store that – in collaboration with street culture specialist Kasina – represents adidas’ top-of-the-line products and creates a community space for sneaker nerds to experience the deep history and designs. The space concept is based on in-crowd tastes and aims at providing a hang-out space for them first and foremost. In contrary to a regular retail shop, the space is conceptualized as a symbolic experience space that showcases brand philosophy, provides diverse experiences and conveys the influence of sneaker culture.

Date of Launch
2016
Development Time
other period:: up to a month
Target Regions
Asia
Target Groups
Consumer / User

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