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Das Auto. My dear gear
Das Auto. My dear gear
Das Auto. My dear gear
Das Auto. My dear gear
2016

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Das Auto. My dear gear

Corporate video

Volkswagen Aktiengesellschaft

Stefan Schott climbs breathtaking Alpine passes with beautiful bikes he builds himself. We accompanied the bike enthusiast and his girlfriend Antonia Bartning on their journey to the Grossglockner Mountain. Always at his side: the new Passat Alltrack. The film was inspired by a poem written by Lord Byron expressing the importance and duality of nature for human kind. By showing the transition from cold city life to the beauty of nature, we capture the protagonists and car model in a unique light. Using drone technology our film team was able to capture a distinctive angle and perspective of the surroundings, the bikers and the car.

Date of Launch
2015
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User

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