Daxi Wood Art Ecomuseum

Brand identity

In 2015, the municipal government of Daxi, China established the Wood Art Eco-Museum and, through the integration of resources via the museum platform, engaged in missions including exhibitions of local cultural artefacts, connecting the local culture to tourism, developing international marketing, and promoting cultural and creative brands. This brand project focused on the main characteristics of Daxi, including the “The forest of nature,” “The water of life,” “The street of culture,” and “The museum of production.”