DAZ Limited Edition
Packaging
The brief was simple: to celebrate DAZ’s 60th birthday in a way that would put a smile on the UK consumers’ face and make them reminisce about the past in connection with doing their daily laundry. Building on the brand’s equity of whiteness, we decided to take a trip down memory lane and look at iconic garments that would have been washed in DAZ through the various decades. The result is an engaging and cheeky looking laundry pack that gives you that feel good factor and reminds you that garments make strong statements and so does DAZ with it’s “Dazzling through the Decades Limited Edition” pack.
