DB Rad+ App
Environmental travel app
Our cities are built for cars, not for humans. That is neither good for the environment in general, nor for the health of each city dweller. So how do you get people to leave their cars at home and encourage them to travel by public transport and cycle instead? Commissioned by the national German railway company, Deutsche Bahn, the developers created this digital ecosystem that simply rewards users for doing just that. With every kilometer they ride by bike with the app turned on, they accrue personal credits that can be redeemed at local stores. The app is environmentally friendly and committed to the local community.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry, Public Sector Government