DD UNIVERSE
Promotional packaging
Dunkin’ Donuts meets Eric Joyner who loves donuts and robots. This brand promotion consists of different donut packages in the form of robots. The concept is based on the idea of a playful, multifunctional universe. Instead of being discarded as waste after taking the donuts out, the boxes can be used as cups. They are attractively designed with four illustrated sleeves. Featuring a straw holder in the shape of a spring, they may even be used for mixing drinks.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Specific country/region: Republic of Korea
Target Groups
Consumer / User