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De Jian Shou noodle
De Jian Shou noodle
De Jian Shou noodle
De Jian Shou noodle
De Jian Shou noodle
De Jian Shou noodle
De Jian Shou noodle
De Jian Shou noodle
2018

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De Jian Shou noodle

Food packaging

Gansu ZongHengTianXia Co., Ltd.

The main consumers of this type of noodles are children. The packaging design has used traditional Chinese characters such as Bao Zheng, Guan Yu and Shou Xian who are representative of virtue, martial arts, and longevity. The exaggerated long beard is one of the characteristics of the Peking Opera, and the design cleverly applies the similarity between the long beard in Peking Opera and the noodles. This design will not only stimulate children's greater interest in eating noodles, but also spread the Chinese national essence of Peking Opera.

Client / Manufacturer

Gansu ZongHengTianXia Co., Ltd.

Lanzhou, CN

Shanghai Value tech

Shanghai, CN
Design
Lanzhou University zhangyangsheng design Studio

Lanzhou University zhangyangsheng design Studio

Lanzhou, CN
Date of Launch
2016
Development Time
other period: 6 months
Target Regions
Asia
Target Groups
Consumer / User

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