Defaunation

Visual Identity for a Multimedia Campaign

At the invitation of the NGO Animal Protection Worldwide, we created the visual identity for Defaunação, a campaign denouncing the risks facing Brazilian fauna. The project brings together digital and analog pieces, as well as a music video that we directed, animated and edited. Written by Carlos Rennó and composed by Péricles Cavalcanti, the song warns of the accelerated loss of species caused by human actions such as industrial farming and deforestation. Performed by Ney Matogrosso, Zahy Tentehar, Frejat, Letrux and Mahmundi, the clip has had over 380,000 views and invites the public to sign a manifesto on the official website.

Client / Manufacturer

Proteção Animal Mundial

São Paulo, BR

Design

Bijari ( Geandre Tomazoni, Gustavo Godoy, João Rocha, Maurício Brandão, Olavo Ekman e Rodrigo Araújo)

São Paulo, BRAlexandre Marcati, Dani Violin, Débora Pistore, Geandre Tomazoni, Gui Peres, Matheus Carvalho, Marcela Návia, Olavo Ekman