Deine vernetzte Welt
Brand presence IFA 2012
A market place for networked life. Brand presence as a temporary living environment. The spirit of this year: an open and creative market place, constantly changing, always new and different. A place for communication, dialogue and diversity. Everything interacting. Our thematically diverse visual frame: the network. We don’t interpret this in an architectonic manner, but rather also through a variety of artistic and design-oriented activities. In this way, hundreds of panels of fabric create a delicate net on the walls. Over the floor and various objects, lines cast colorful bands. Additionally, in the middle of the booth, the centerpiece invites visitors to learn more and become part of the entire scene: a nearly 40 m² interactive floor space, a huge TV screen and also an over-dimensional smartphone create a platform for participation and show. Mirrors on the ceiling confound and offer a certain long-distance effect. Individually designed productions offer a detailed look at products and solutions. They surround the center of the experience. A booth as dynamic and diverse as life itself.
