Dell Laptop Multipack Initiative
Sustainable Packaging Design
The Dell Laptop Multipack Initiative involved redesigning the current packaging with sustainability and efficiency in mind. The new multipack is engineered to meet Dell’s 2030 moonshot goal of 100% of packaging being made from recycled or renewable materials. The design offers a simplified, professional, efficient experience, saving 60% time during unboxing. Thorough and iterative engineering reduced 38% of packaging material by weight per unit compared against the single pack, creating a design that is smaller, more sustainable, with a more considered user experience.
Client / Manufacturer
Design
Dell Technologies
Round Rock, Texas, USDell Technologies
Austin, Texas, USExperience Design GroupDate of Launch
2024
Development Time
up to 24 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users