Dell Premium Packaging
Product Packaging Design
Dell’s Premium Packaging Design focuses on elevating the user experience and improving the sustainability in support of Dell’s 2030 Packaging Moonshot goals – eight years early! In addition to being made with 100% recycled and renewable materials, this fiber-based packaging is also recyclable. The design goal was to provide a curated unboxing experience among the premium offerings for customers while minimizing waste, simplifying the packaging components and ensuring recyclability. The packaging design offers a simple, professional, and overall brand-consistent experience across our premium laptops - Latitude 9000, Precision 5000 and XPS.
Client / Manufacturer
Design
Dell Technologies
Austin, Texas, USDell Technologies
Austin, Texas, USExperience Innovation GroupDate of Launch
2022
Development Time
up to 12 Month
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users