Dell Premium Packaging
Product Packaging DesignDell Technologies
Dell’s Premium Packaging Design focuses on elevating the user experience and improving the sustainability in support of Dell’s 2030 Packaging Moonshot goals – eight years early! In addition to being made with 100% recycled and renewable materials, this fiber-based packaging is also recyclable. The design goal was to provide a curated unboxing experience among the premium offerings for customers while minimizing waste, simplifying the packaging components and ensuring recyclability. The packaging design offers a simple, professional, and overall brand-consistent experience across our premium laptops - Latitude 9000, Precision 5000 and XPS.