delmod

Brand relaunch

A brand relaunch has been developed for the delmod fashion business that is significantly different from the usual fashion advertising with fashion photo and logo. A visual device (hanger) has been developed that is adaptable to all media and advertising measures, always signifies “fashion“, but most of all always offers an extremely flexible basis for content: with exciting components that can be hung on the hanger and focus on the brand direction “That’s what I bear. In me." This has created for delmod a long-term and wide-functioning basis for showing changing fashion trends, while always remaining immediately recognizable.

Client / Manufacturer

delmod international GmbH & Co. KG

Delmenhorst, DE

Design

Ippolito Fleitz Group

Stuttgart, DE

Skalecki Marketing & Kommunikation

Frankfurt a. M., DE