DEOHADA Tea

package

‘DEOHADA Tea,’ featuring Corn Silk Tea and Barley Tea, visualizes the purity of nature through a refined design language. The bottle’s soft shoulders and transparent curved base reveal the golden hue of the tea, intuitively expressing the brand’s message of “pure and healthy tea.” Vertical Hangul typography reinterprets traditional tea aesthetics with modern simplicity, becoming a Korean symbolic form. The clear visual hierarchy—logo → product name → ingredient → function—enhances readability and allows consumers to grasp the product’s essence instantly. The design harmonizes functionality and emotion to visually embody “trust in nature.”

Client / Manufacturer

Lotte Chilsung Beverage

Seoul, KR

Design

LOTTE R&D Center

Seoul, KREUNSON JIN, JI HYE KIM, HYEYOUNG IN, MINSEUL KIM, HOJUN LEE