Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

Der neue BMW M6.
Der neue BMW M6.
Der neue BMW M6.
Der neue BMW M6.
2005

Share:

Der neue BMW M6.

Website

BMW AG

The new BMW M6 is not solely about power – it is much more than that. It is a total experience – uncompromised and indescribable – the essential driving pleasure comes to life. The intro of the internet special uses chains of associations, intensive moments and impressive pictures combined with seemingly unanswerable questions. The flow of associations centers on the car and leads to the 360° view. By turning the 360° view of car the user can influence the backdrop and different forces of nature relate back to the questions. Each of these lead the user to one of the essential elements of the car. In answer to the question the car is shown in full-scale video sequences – captivating images that introduce each topic. The general structure of the internet special invites users to explore the car and use their imagination.

Client / Manufacturer
BMW AG

BMW AG

München, DE
Design

Interone Worldwide GmbH Hamburg

Hamburg, DE

RELATED PROJECTS