Der Picanto ist los

Microsite

The task for the Munich H2OMEDIA digital agency was to create a Europe-wide online special for the launch of the Kia Picanto subcompact. The centerpiece of the TV ad and microsite is a little cat with a whole lot of surprising talents – parallels to the small, but very “talented” Kia Picanto can be easily drawn. This online special presents the car from a cat’s perspective. With every click, the user automatically sees the car from a cat’s-eye view and receives all the information on the Kia Picanto. The cat’s moves were captured with the help of an animal trainer by H2OMEDIA and then fine-tuned in postproduction.

Client / Manufacturer

Kia Deutschland / Innocean Worldwide

Frankfurt a. M., DE

Design

H2OMEDIA AG Agentur für interaktive Kommunikation

München, DE