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Der Stil Passat
Der Stil Passat
Der Stil Passat
Der Stil Passat
2006

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Der Stil Passat

Press event

Volkswagen AG Konzernkommunikation

February 2005, Cruise Terminal Hamburg: World Premiere Passat with 600 international representatives of the press. A landing container ship – 300 meters long and 25 meters high – serves as eye-catching landmark. The event is based on a fixed design and color concept. It takes up the architectural raster, varies the proportions, and fills them with sensuous and humanely emotional pictures. A stage of 12 meters in width is the focus of the room. Its back plane is used as medium for projections and transmits the live pictures of the orators, the artists, and the guest speakers – from Susann Atwell to Dr. Pischetsrieder, and from Li Edelkoort to Seal.

Client / Manufacturer
Volkswagen AG Konzernkommunikation

Volkswagen AG Konzernkommunikation

Wolfsburg, DE
Design

Kubix GmbH (Architektur)

Berlin, DE

Hauser Gocht Meyer Kommunikation und Design GmbH

Frankfurt am Main, DE

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