Der Wurstwasser-Flug
Viral Video
Task Most sausages in Germany are kept and sold in brine. A new generation of sausages by Rügenwalder is about to end that useless tradition. But what exactly is the advantage of brine-free sausages? And how does this message spread fast and effectively? Solution A social media campaign is searching for brave probands. The final participants will learn about the true unhandiness of brine during an acrobatic flight. Result A completely drenched viral clip, supported by the German comedy duo "Mundstuhl" and their brine-song. With several thousand fans, Rügenwalders Facebook page is the most successful in its business segment.
Client / ManufacturerDesign
Rügenwalder Mühle Carl Müller GmbH
Bad Zwischenahn, DE