Der Wurstwasser-Flug
Der Wurstwasser-Flug
Der Wurstwasser-Flug
Der Wurstwasser-Flug
2012

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Der Wurstwasser-Flug

Viral Video

Task Most sausages in Germany are kept and sold in brine. A new generation of sausages by Rügenwalder is about to end that useless tradition. But what exactly is the advantage of brine-free sausages? And how does this message spread fast and effectively? Solution A social media campaign is searching for brave probands. The final participants will learn about the true unhandiness of brine during an acrobatic flight. Result A completely drenched viral clip, supported by the German comedy duo "Mundstuhl" and their brine-song. With several thousand fans, Rügenwalder’s Facebook page is the most successful in its business segment.

Client / Manufacturer

Rügenwalder Mühle Carl Müller GmbH

Bad Zwischenahn, DE
Designer
elbkind GmbH

elbkind GmbH

Hamburg, DE

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